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The 12th International System-on-Chip (SoC)

Conference, Exhibit & Workshops

 October 22 & 23, 2014

University of California, Irvine - Calit2

10th International SoC Conference In Pictures. . .

           

 

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Savant Founder

  Farhad Mafie

Farhad Mafie, President and CEO of Savant Company Inc., has over 20 years of experience in semiconductor and computer businesses and more than 10 years of university-level teaching experience.  A seasoned technical executive with extensive global experience in Semiconductor IC & IP businesses with hands-on experience in sales, marketing and engineering.

 

Farhad has a track record of success in large and start-up organizations, building and leading strong sales, marketing and engineering teams, and in improving traction and revenue with major international customers. He enjoys developing business plan and go-to-market strategies for innovative and disruptive technologies, deal making, developing strategic alliances and partnerships.
 

Farhad is the former Vice President of Marketing/Business Development and Technical Sales Engineering at Toshiba America Electronic Components, Inc. He was responsible for marketing the entire Toshiba standard ICs (RISC/CISC CPUs, Configurable CPUs, DSPs, Bluetooth, Wireless ICs, RFID, MPEG-4, CCD/CMOS, Analog ICs, Automotive ICs, etc.).  He was also responsible for engineering development for Toshiba's Embedded and Digital Consumer products & solutions based on ASSP and SoC Models.

 

Farhad established Toshiba's on-line Tech-Support System as well as Toshiba's on-line System Solution Selling methodologies for all Toshiba's products in the North American markets. These on-line systems were adopted by Toshiba on a worldwide basis.  He also developed Toshiba's ASSP Business Unit and Technical Sales Engineering Team as two brand new organizations for the company that were also adopted by Toshiba on a worldwide basis.  

 

Farhad has also worked at Lucent Technologies on marketing communications ICs (Modem chipset, Video Conferencing solutions), Toshiba Information Systems on product definition for Toshiba's notebooks PCs and handheld products, Unisys on designing new processors and computer systems, and MSI Data on designing data collection products.  He has a Master of Science and a Bachelor of Science degree in Electronic Engineering from California State University, Fullerton.

His combined business and academic experience has given Farhad a unique ability to effectively communicate complex new technologies to business professionals at all levels, as well as the ability to foresee emerging leading-edge technologies.  

 

Farhad is an author and a translator, and he writes articles for a variety of journals and Web-based magazines on technology and political affairs. Book By Farhad:

 

Two New Books:


1)  Low-Power NoC for High-Performance SoC Design

 

2)  Design of Cost-Efficient Interconnect Processing Units
 

Farhad Mafie, Editor-in-Chief, CRC Press, SoC Design and Technologies Book Series.

 

 
 

Farhad Mafie with Bill Gates at Comdex 2000 (Las Vegas)

Discussing MPEG-4 Applications for Mobile Devices.

 

Farhad Mafie with Al Gore Former Vice President

May 18, 2005

Seoul Digital Forum, Korea

 

Farhad Mafie with Hor. Loretta Sanchez Congresswoman (Represents the California 47th Congressional District of California)

26th Annual Humanitarian of the Year Awards Gala (April 12, 2003)

of The National Conference for Community and Justice (NCCJ)

 

Farhad Mafie with Martin Cooper ArrayComm Chairman

Farhad Mafie with Dr. Daeje Chin, Korea Minster of Information & Communication

   

     

Selected Farhad's

Articles, Interviews, and Quotes are Listed Below . . .

 

 

 

January 16, 2009

finance.yahoo.com

“The theme for this year’s SoC Conference has been dedicated to new paradigms in chip integration,” said Farhad Mafie, President and CEO of Savant Company Inc. “In a dedicated track, we will be reviewing the latest FPGA devices and FPGA development tools with some of the most well-known experts in the field. Similar to our past events, we will be addressing the most innovative technologies, methodologies, tools, and embedded approaches for design and development of complex multi-core SoCs, ASICs, CSSPs, and ASSPs in the emerging markets.”

 

July 23, 2008

finance.yahoo.com

“We are extremely happy with the outstanding industry response and support that we have been receiving for this targeted event,” said Farhad Mafie, President and CEO of Savant Company Inc. “This year’s event fosters a unique collaboration of highly recognized industry experts and the academic scientific research community in an effort to present the most up-to-date, advanced topics in chip design to our technical audience.”
 

April 7, 2008

finance.yahoo.com

“Novelics’ innovative memory IPs are designed using standard CMOS processes, which is a major breakthrough for the SoC, ASIC, and ASSP design communities,” said Farhad Mafie, President and CEO of Savant Company Inc. “We are very pleased to see Novelics for the third time at our highly recognized International SoC Conference, Exhibits, and Workshops.”

February 28, 2008

finance.yahoo.com

“Expanding semiconductor businesses in international markets is a challenging task and requires access to key industry and business contacts as well as to accurate, relevant, and up-to-date information,” said Farhad Mafie, President and CEO of Savant Company Inc. “Semiconductor business and technology executives can discover opportunities in the UK and meet the key individuals who can help them in their challenging endeavor by participating in one of these two events.”
 

January 9, 2008

finance.yahoo.com

“This year’s SoC Conference will be dedicated to Innovation in Chip Designs,” said Farhad Mafie, President and CEO of Savant Company Inc. “We will be addressing the most innovative technologies, methodologies, tools, and system solutions for design and development of complex multicore SoCs, ASICs, and ASSPs in the emerging markets.”
 

November 7, 2007

finance.yahoo.com

“Creating an environment where technology companies could very easily, very effectively, and very inexpensively present their latest SoC-related products and technologies to the design community has been our number one goal since the very first SoC Conference four years ago,” said Farhad Mafie, President and CEO of Savant Company Inc. “We are very excited that the industry has responded and supported our overall goal by making this tabletop event our first sold-out exhibit space in our 5th annual Conference.”

 

November 1, 2007

finance.yahoo.com

"Configuring a processor based on an application program profile is a significant system level advantage that Tensilica offers to system architects," said Farhad Mafie, President and CEO of Savant Company Inc. "Tensilica Workshop provides an outstanding forum that allows system architects to explore Xtensa configurable processor unique capabilities as well as discussing their complex design challenges with Tensilica experts."
 

October 31, 2007

finance.yahoo.com

“The 5th International SoC Conference is a premier event for anyone who is involved in integration of complex CPUs, DSPs, memory IPs, and high-performance mixed-signal IOs on a single device,” said Farhad Mafie, President and CEO of Savant Company Inc. “We address the most innovative and advanced SoC, ASIC, FPGA, ASSP, Structured ASIC and Foundry design methodologies, technologies, and approaches in a two-day event with outstanding participation from industry as well as academia.”

 

January 15, 2007

finance.yahoo.com

“The Savant International SoC Conference is a premier event for anyone who is involved in integration of complex CPUs, DSPs, memory blocks, and high-performance IOs,” said Farhad Mafie, president and CEO of Savant Company Inc. “We address the most innovative and advanced SoC, ASIC, FPGA, ASSP, SiP, Structured ASIC, and Foundry design methodologies, technologies, and approaches in a two-day event with outstanding participation from industry as well as academia.”

 

October 2, 2006

finance.yahoo.com

“We recognized that for the first time in our industry, our audience will have the unique opportunity to learn from the experts in the chip design communities and see some of the most innovative technologies, as well as visit a chip manufacturing facility all in a three-day period,” said Farhad Mafie, president and CEO of Savant Company, Inc. “We are very excited for Jazz Semiconductor’s platinum sponsorship of the 4th International SoC Conference and their vision for recognizing this unique synergistic opportunity.” 

 

September 2006

Wireless under the skin!  By Farhad Mafie, Guest Editorial, Wireless Design and Development Magazine
From implanting a passive Radio Frequency Identification (RFID) microtransponder under the skin to implanting an active drug-delivery system in human bodies, various types of wireless technologies are being used or being implemented in new products to further improve some of the ongoing challenges within the healthcare industry –that eventually would result in overall better patient care.

For example, new wireless-enabled implantable devices are being developed to help the patient with their tedious ritual of regular drug injections (with obvious benefits for diabetics) and also provide a sophisticated delivery method for many other types of drugs. Preprogrammed microprocessors using wireless interface would be controlling the release of any combination of drugs to a patient’s body on a regular basis or when the patient’s medical conditions requires it. Emerging sensor technologies are also being integrated into these wireless-enabled implantable devices to provide both monitoring as well as the triggering drug releases whenever is required.

Another example is the RFID technology that is gradually being used to address many issues such as patient identification, the confusing and unclear written medical prescriptions and orders, medical information access, materials management and control in hospitals and clinics, and much, much more. These active and passive RFID devices allow the healthcare industry to gradually provide accurate exchange of information between the patient and healthcare providers and eliminating today’s confusing and inaccurate written orders and interactions. The speed of obtaining medical information in a matter of seconds, the universally acknowledged RFID format’s superb quality, its small size and flexible packaging options, and finally its reasonable cost of development, manufacturing, and utilization has made RFID technology even more attractive to the healthcare sector.

Today, the passive RFID tags are gradually replacing standard wristbands, and hospitals are moving away from barcodes and printed labels for patient identification and information. To assure authenticity and assist in accurate dispensing of medication or blood to patients, the labeling scheme for medication containers and blood bags are gradually migrating from written labels or barcodes to passive reliable RFID tags. Your future wireless-enabled medicine cabinet at home would be communicating with all your medication containers, gathering the usage information, dates, etc., and automatically communicating this information with your doctor, local pharmacy, as well as your insurance company. Old or recalled medication could be identified very easily in people’s houses, and warning messages could be sent to them via their cell phone, personal email, or even a simple call from your healthcare provider.

Patients with cognitive disabilities, active chronic diseases, etc, are benefiting from FDA-approved passive implantable RFID microtransponders. During emergencies, when a disoriented or unconscious patient can not communicate even their most basic information, these implantable passive tags could play an important role in saving the patient’s life by providing vital information to the emergency personnel.

As always, there is a valid concern regarding who else would be accessing these private information by simply “sniffing” the air for a radio frequency signal? To address this issue, no personal or medical information is stored on these passive tags. Only a unique sixteen digit number is stored for identification. Advanced encryption technologies could be added to provide even more protection for the stored patient ID number.

As the semiconductor industry moves from 90 nm to 65 nm and beyond, new complex System-on-Chip (SoC) devices with many new functionalities and built-in sensors would find their space in many healthcare-related applications. In the Savant 4th International System-on-Chip (SoC) Conference and Exhibit on November 1 and 2, 2006, we will be discussing all the SoC-related leading edge technologies, CPUs & DSPs, Multi-Cores, EDA tools, IPs, as well as semiconductor challenges with industry and academic experts.

Finally, I guess in the near future, as we develop and use more and more wireless-enabled implantable ICs, the term “A Chip on Your Shoulders” would have a different connotation for all of us!

 

 

September 2006

http://www.vsia.org/news/newsletter/september06.htm

Contributing Expert Viewpoint,  VSIA Org

System-on-Chip and On-Chip Communication Challenges, By Farhad Mafie

From uniprocessor SISD (Single Instruction stream, Single Data stream) systems to multiprocessing architectures using either SIMD (Single Instruction stream, Multiple Data streams), MIMD (Multiple Instruction streams, Multiple Data streams), etc. approaches, one of the most important topics in the computer architecture field has always been the communication network (the bus architecture) among processor(s), cache(s), memory(ies), and I/O controller(s) sub-system(s). Many multiprocessor interconnections architecture such as Multilevel Switched-Network Systems, Hypercubes, Shuffle-Exchange Interconnection, and Crossbar-connected systems have been implemented in various supercomputers, all with their own pros and cons and related challenges.

To bring to fruition the exceptional computational power of many available processing units (including DSPs), the communication network –among various system blocks –not only must provide very high performance as far as latency and bandwidth, but it must also be able to resolve bus contentions under extremely heavy loads, provide fairness, and hide as much as possible its own physical and system-related overheads.

As we are moving from 90 nm to 65 nm and now 45 nm technologies, we are able to interconnect tens of synergistic processing units, a control processor, distributed cache sub-system, various blocks and types of memories, and many I/O controllers all in one device. And obviously the same types of communication network issues and challenges that we have in complex MIMD systems are now reappearing in these multiprocessing (multi-cores) based systems that are being designed using System-on-Chip methodologies and techniques.

As multi-core paradigm on a single chip become ubiquitous, integrating tens of processor cores (with the current technologies) and in the near future, as 65nm and 45nm becomes affordable, integrating hundreds of cores into complex ASSPs for applications such as advanced embedded systems, gaming consoles, and supercomputers, will become the trend in the next generation devices. And the need for a high-performance, low latency, low-overhead communication network sub-system becomes even more obvious.

Today there are several companies whose sole product (and solution) is targeted to offer high-performance communication network sub-system solutions for complex multi-core based new designs. How these solutions get integrated with various cores and IPs (from many vendors) and how effectively they can develop third party support (including support from VSIA and the EDA community) will play an important role in how well they would be able to gain acceptance (and eventually design wins) in the chip design communities around the world.

In the Savant 4th International System-on-Chip (SoC) Conference and Exhibit on November 1 and 2, 2006, we have dedicated an entire track (i.e., Network-on-Chip Architectures for Complex SoCs) to this challenging topic with presentations from industry (STMicro and Sonics) as well as academic research centers (UCI and Pacific Northwest National Laboratory). This will be followed by a panel discussion moderated by Ron Wilson (EDN magazine), addressing Architectural and Performance-Related Challenges for Complex SoCs with emphasize on Network-on-Chip (NoC.)

 

August 31, 2006

finance.yahoo.com

"Providing experienced, visionary speakers such as Jerry is what has made this conference such a stunning success,” said conference organizer Farhad Mafie President and CEO of Savant Company Inc. “We are delighted to have him join a stellar lineup of speakers at this year’s event."

 

July 17, 2006

finance.yahoo.com

“The annual Savant SoC Conference has become the leading chip design event among the engineering communities in our industry,” said conference organizer Farhad Mafie, President and CEO of Savant Company Inc. “In this informative and highly targeted conference and exhibit, we are addressing the hottest and the most essential SoC, SiP, ASIC, ASSP, FPGA, and Foundry-related design and development topics, as well as creating an excellent forum for our audience to network with the experts from industry and academia on a worldwide basis.”

 

January 18, 2006

finance.yahoo.com

“We’re extremely excited about this partnership with CRC Press,” says Farhad Mafie, President and CEO of Savant Company Inc and SoC Design and Technologies Series Editor. “Bridging industry expertise with academic research is a main goal of this series, and collaborating with a leading technology publisher like CRC Press is a natural fit. Savant’s SoC expertise is well established and its SoC-related activities, such as International SoC Conferences, are highly recognized arenas for knowledge exchange in the chip design community. Partnering with CRC Press can take this exchange to the next level.”

 

December 2005

http://www.vsia.org/news/newsletter/december05.htm

Contributing Expert Viewpoint, VSIA Org

Challenges Continue in Mobile Segments,  By Farhad Mafie
In less than ten years, we have put behind us the era of voice-only mobile phones that were using only one CPU, one DSP, and one Radio. Today’s 3G phones and Smart Mobile Devices (SMDs) are being designed with multiple CPUs, DSPs, many specialized analog/digital IPs, and several Radios with their associated antennas, all in an ergonomically acceptable and reasonably priced package. Boundaries among mobile handsets, PDAs, MP3 players, and similar products are continuously being redefined as features such as high-speed downloading, integrated megapixel camera sensor, more than 20MB of memory, WLAN 802.11, Bluetooth, GPS, MP3 players, IPv4/IPv6 dual stack support, gaming, hot swap slots for SD/MMC cards, MPEG-4 capability, email and web browsing, are becoming standard features on more and more mobile products.

Mobile phones and SMDs more than any other categories of products in the recent years have benefited from the advances in CMOS scaling, System-on-Chip (SoC) design methodologies, and System-in-Package (SiP) technologies to reduce the overall system cost and offering higher performance products for the end user. Three areas of (1) CMOS technology advances and RF integration, (2) new EDA tools for Analog and Mixed-Signal designs, and (3) portability and usability of Analog/Digital IPs play a significant role in the mobile phone chipset design, system cost and overall performance.

1. Designers continuously trying to reduce the mobile phones bill-of-materials (BOM) by implementing many of the Radios, Analog RF parts, and power-management functions in deep submicron CMOS without adding process complexity. Some of the Radios in mobile phone such as the Bluetooth Radio have already been implemented in CMOS with sufficient performance. However, due to many issues such as low power supply voltage, inadequate matching of small components, and the absence of on-chip passive components (e.g., resistors, capacitors, etc.) with sufficient analog characteristics, the need for stand alone Analog parts as well as Analog IPs for Mixed-Signal SoC designs will continue to grow for some time in the near future.

2. In mobile chipset designs, CMOS scaling and design automation tools have played a significant role in digital domain, however, in the Analog world designs are still limited to a few hundred transistors –with different sizes and performances— and the most common and widespread design automation tool has been SPICE and its variants. Only in the last few years, major EDA vendors have started augmenting their tools with some Analog/Mixed-Signal SoC design flow by offering top-down floor-planning, routing, chip assembly capabilities, etc., that are helping the designers when interfacing Analog and Digital blocks in their new Mixed-Signal SoCs.

3. Due to the overall competitiveness of the mobile market and shortened design cycles, the need for easy to use (integrate) off-the-shelf Digital and Analog IPs is apparent more than ever. In this process, VSI Alliance (VSIA) has played a significant role in developing the technical standards required to enable the mix and match of Intellectual Property (IP) cores from multiple sources. VSIA’s guidelines and design documents for the data that an Analog IP provider should give an IP integrator has been one of the most widely used documents among the Analog IP developers and users.
     

 

November 1, 2005

www.RapidIO.org

"RapidIO was designed to optimally support the unique system connectivity of high-performance SoCs, ASICs, and ASSPs designs in networking, communication, I/O processing nodes, servers, wireless network controllers, and other applications where high-performance IO interfaces are required," said Farhad Mafie, president and CEO of the Savant Company Inc and SoC Conference organizer. "We are very delighted to have the RapidIO Trade Association's sponsorship and participation in this targeted and informative System-on-Chip (SoC) Conference and Exhibit."

 

October 28, 2005

finance.yahoo.com

"Among the challenges confronting SoC designers below 90nm, power is clearly one of the most pressing as exemplified by the attention given it in our conference program," said Farhad Mafie, president and CEO of the Savant Company Inc. and organizer of the SoC Conference. "We are very pleased to have Sequence, recognized as one of the industry's leading EDA tools innovators, joining us this year."

 

October 26, 2005

finance.yahoo.com

"As complex SoC and ASIC designs move toward 65nm and 45nm technologies, nanometer design-related issues such as timing, power, signal integrity become more and more problematic, and the need for Nascentric's innovative and leading edge EDA solutions becomes even more evident," said Farhad Mafie, president and CEO of the Savant Company Inc. and SoC Conference organizer. "We are very delighted to have Nascentric's participation and technology demonstration in this targeted and informative SoC Conference and Exhibit."

 

October 25, 2005

finance.yahoo.com

“Samsung has played a pivotal role in enabling the creation of 3G smart phones, advanced PDAs, higher resolution digital cameras, the newest MP3 players and a new generation of portable gaming, with its low-power SoCs, and memory products such as NAND Flash memory, multi-chip packages, OneNAND™ and mobile DRAM,” said Farhad Mafie, president and CEO of the Savant Company Inc and SoC Conference organizer. “We are very delighted to present a highly informative keynote speech by Mr. Jon Kang, Sr. Vice President of Technical Marketing at Samsung at our 3rd International SoC Conference and Exhibit.”

 

October 25, 2005

finance.yahoo.com

"Tensilica’s highly innovative approach provides customized high-performance processor cores for new complex SoC designs along with a complete software development tool environment that allows for new configurations with minimum development time," said Farhad Mafie, president and CEO of the Savant Company Inc. and SoC Conference organizer. "We are very delighted to have Tensilica in our SoC Conference and Exhibit as the platinum sponsor for the third time."

 

October 25, 2005

finance.yahoo.com

“Designers are creating more and more multi-function, high performance, low cost SoCs. They need innovative tools such as Synfora’s PICO Express; tools that generate optimal architectures and synthesizable RTL from ANSI C algorithms,” said Farhad Mafie, president and CEO of the Savant Company Inc. and organizer of the SoC Conference. “We’re pleased that Synfora will be showing its advanced synthesis products to designers at the SoC Conference and Exhibit.” 

 

October 18, 2005

finance.yahoo.com

“Kilopass’ leading-edge and innovative embedded non-volatile memory technology is designed to be manufactured using standard commercial CMOS processes and is targeted to the System-on-Chip (SoC), Customer Owned Tooling (COT), and Application Specific Integrated Circuit (ASIC) markets,” said Farhad Mafie, president and CEO of the Savant Company Inc and SoC Conference organizer. “We are delighted to have Kilopass present and participate in our event this year.”

 

October 17, 2005

finance.yahoo.com

“InCyte, Giga Scale IC’s innovative chip estimation EDA tool, dramatically reduces the risk, design time and cost of IC design by facilitating fast, accurate, and early technical and economic analysis and forecasting of today’s complex SoC designs,” said Farhad Mafie, president and CEO of the Savant Company Inc and SoC Conference organizer. “We are delighted to have them participate in our SoC Conference and Exhibition.”

 

February 2, 2005

finance.yahoo.com

“Due to overwhelming requests, we have chosen SoC in Wireless Applications as the main theme for the 3rd ISoCTM Conference,” said conference organizer Farhad Mafie, President and Chief Executive Officer of Savant Company Inc. “Semiconductor technologies such as 90nm and 65nm have created outstanding opportunities for system designers to integrate more and more leading-edge multimedia functionalities into wireless applications. In this technical and targeted conference, we will be addressing the hottest and the most important SoC-related design and development challenges in wireless applications.”

 

September 22, 2004

OCP-IP Sponsors 2nd International SoC Conference,  ORTLAND, ORE.

“With today’s complex SoC designs, the importance of OCP-IP in creating a complete socket standard that ensures rapid creation and integration of interoperable virtual components is becoming more evident. We are very pleased to have OCP-IP sponsor and support the Savant 2nd International System-on-Chip Conference,” said Farhad Mafie, president and CEO, Savant Company Inc.

 

September 13, 2004

finance.yahoo.com

Early Bird Registration Open, 2nd International System-on-Chip Conference and Exhibition, Crowne Plaza Hotel, Silicon Valley - Milpitas, California

“We are presenting the most important and crucial SoC-related issues in this unique and innovative conference in four informative tracks that are complemented by outstanding keynotes and challenging panel discussions on the hottest SoC-related topics,” said Farhad Mafie, President and Chief Executive Officer of Savant Company Inc. and the conference organizer.

 

April 21, 2004

www.SOCCENTRAL.com

Conferences as Conduits for Conversation- Interview with Peggy Aycinena, Contributing Editor at SOCcentral

Farhad Mafie is President and CEO at Savant Company. This week Mafie and his team celebrated a big success with their 1st International System-on-Chip Conference, held at the Radisson Hotel in Newport, CA. Although the event was the brainchild of Savant, it was held in conjunction with Cal State Fullerton, Cal State Long Beach, and U.C. Irvine. When we spoke by phone just after the 2-day conference had concluded, Mafie's evaluation was unqualified: "The conference was fantastic!"

 

If the attendance and program are any indication, it looks like the folks at Savant may indeed have had reason to celebrate. Mafie told me that upwards of 200 people attended the conference, where they could hear several keynotes from academia and industry, several panel discussions, and 35 technical sessions covering five different subject tracks

 

The panel sessions -- one on configurable processors and DSPs moderated by EE Times' Ron Wilson, and one on EDA tools for 90-nanometer design moderated by Electronic Design's Dave Burskey -- were outstanding, according to Mafie. He said, "The panels were heated and very informative. People were challenging each other on technical issues, talking about the benefits of their own architectures and discussing the weaknesses of the competing architectures. The second panel ran so long, we had to cut it off because they finally ran out of time."

 

When I asked Mafie if anybody really needs yet another conference in this industry, he said, "Absolutely! We have too many general conferences today, while a lot of people are looking for more specific, more targeted conferences. Some of the exhibitors who participated at our conference told me that when they go to meetings like DAC, they just get lost in the big event and don't get the traction that they would like to have."

 

"In our environment this week, where we combined just the right mix of the academic and the commercial, we were able to keep the content at a very high level and meet the needs of our specific, targeted audience. Even the presenters from the commercial side gave valuable technical presentations in keeping with the spirit of the conference."

 

"Also, we didn't allow the topic material to be confused with unrelated subject matter. As a result, people didn't end up wasting a lot of time on issues not related to their particular topic. And importantly, although we had five tracks, the sessions ran sequentially, not on a parallel schedule. Everyone was able to attend all of the tracks if they wanted to."

 

"The event, in fact, could have been a lot bigger but we tried to keep it small for the sole purpose of maintaining focus. We actually turned down many papers and numerous companies who asked to be allowed to exhibit. The evaluations that people turned in at the end of the conference proved we were right in the decisions we made. Many people provided us with the names and contact information for specific people who should be invited to our next event. "

 

"My message is straightforward. This is a very focused and targeted event, and we will not change that mission going forward. Our next event will be in the later part of this year, and although the location is yet to be determined, we will continue to arrange for university connections. We're looking at dates and locations right now. Also, we're providing a series of scholarships for graduate students working on their Master's or PhDs, so they can attend the conference and add to the technical merit of the event. Clearly, for anyone interested in SoCs -- whether they're in academics or in business -- this is going to become the conference they're going to want to be attending on a regular basis."

 

April 16, 2004

www.electronicstalk.com

Exhibition for Leading-Edge ASIC/SoC Technologies and Tools at the 1st International System-on-Chip Conference,  April 19th, Radisson Hotel Newport Beach

The SoC exhibition provides a great technical networking forum for anyone involved with ASIC/SoC strategies, design, development, planning, promotion, and procurement. We are presenting some of the latest leading-edge SoC-related products, technologies, and tools in this unique and innovative conference exhibition,” said Farhad Mafie, President and Chief Executive Officer of Savant Company Inc. and the conference organizer.

 

April 16, 2004

finance.yahoo.com

More Than 35 Companies and Universities Present in the 1st International System-on-Chip Conference and Exhibition,  Newport Beach, California

"We are presenting the entire System-on-Chip food chain in this unique and innovative conference in five informative tracks as well as outstanding keynotes and challenging panel discussions on the hottest SoC-related topics, said Farhad Mafie, President and Chief Executive Officer of Savant Company Inc. and the conference organizer.

 

March 8, 2004

www.electronicstalk.com

Elixent to demonstrate the world’s lowest power reconfigurable technology at the 1st International System-on-Chip conference in Newport Beach, California

“Elixent’s reconfigurable algorithm processing technology is of a great interest to our conference attendees who are coming from major technology companies as well as key universities in the Southern California area,” said Farhad Mafie, President and Chief Executive Officer of Savant Company Inc.  “For system platform designers who are evaluating new technologies for their next design there is nothing more valuable than seeing an actual working demonstration of a complex technology such as RAP in Elixent’s demonstration system.”

 

February 12, 2004

finance.yahoo.com

Registration Opens for the 1st International System-on-Chip Conference, Newport Beach, California

“We have taken an entirely new approach in this unique conference.  First, we brought together leading-edge companies such as Agere Systems, Altera, ARC International, Cadence Design Systems, Chartered Semiconductor, iSuppli Corporation, Lattice Semiconductor, LSI Logic, Magma SCD, Motorola, National Semiconductor, Palmchip, Silicon Laboratories, Summit Design, Synchronicity, Tensilica, Texas Instruments, Toshiba America Electronic Components, Virtual Silicon, Xilinx, and Xiran.  Then we invited academic experts from Cal State Fullerton, UC Irvine, Cal State Long Beach, etc.,” said Farhad Mafie, President and Chief Executive Officer of Savant Company Inc., the conference organizer.

 

December 8, 2003
www.nanoxchange.com

"Our main goal is to assist technology companies by developing a commercialization process that matches their new technology, applications, segmentation strategy, or geographical focus," said Farhad Mafie, president and chief executive officer of Savant Company Inc. "The commercialization of leading-edge complex technologies requires that these technologies be brought to a practical level that can be easily communicated, well understood and effectively used by both technical and non-technical business professionals in the global technology industry." He added that the company will offer a range of targeted services, including consulting, reports, conferences, seminars, workshops and newsletters.
 

September 23, 2003

EETimes: Computing dons new suits as required

Farhad Mafie, to profile the software activity for the DSP operation that you're likely to conduct on a cellular phone or handheld portable. Once you've decided that, says Mafie, you can build the hardware exactly to spec. What reconfigurability do you need, asks Mafie, if the ability to sort among operations, to pick and choose among available hardware resources, is built right into the controller?

 

June 23, 2003

www.toshiba.com

NEW TOSHIBA CMOS IMAGE SENSOR CAMERA ENABLES WIRELESS TRANSMISSION OF HIGH-QUALITY PHOTOS FOR NEXT-GENERATION PHONES AND PDAS

"As a leading manufacturer of highly integrated CMOS image sensors, Toshiba is well positioned to support the expanding market for digital consumer products with embedded image capture capabilities," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "We expect the Toshiba CMOS image sensor technology will enable a new generation of portable products that allow users the freedom to take high-quality pictures and wirelessly transmit them to friends and family."

 

September 23, 2002

www.toshiba.com

NEW VOLTAGE REGULATOR IC FOR AUTOMOTIVE APPLICATIONS FROM TOSHIBA ACHIEVES WORLD'S LOWEST POWER CONSUMPTION

"An increasing number of microcontrollers are being used in automotive vehicles, including devices to control anti-theft systems, auto-lock systems and car area network systems," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "These convenience features consume current, even when the engine is switched off and the microcontroller is in sleep mode, placing considerable strain on the vehicle battery. With its low-power consumption and integrated sub-clock circuit, our new voltage regulator IC provides a highly reliable solution to this problem."

 

April 2003

www.wirelessdevnet.com

Wireless Developer Network - Daily News

"Over the past several months, the ASSP Business Unit has been successfully pursuing its platform-based strategy," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "When polled, our customers told us that they want us to provide complete hardware and software platforms for our standard products. For new product development, we work with many of our customers as technology partners from the design concept through the production phase. Sometimes this consists of doing the entire platform development for them and at times we jointly develop a specific platform for a particular application. We are showing several working examples of this approach at the Embedded Systems Conference this week."

"These platforms and end products for a wide range of applications serve as proof points of our capabilities. They show our customers that we have unmatched product breadth, in-house hardware and software expertise, access to industry standard tools and software, and the system-level understanding to participate in our customers' design and development activities at various levels. To guarantee customer success, we use standard open source software as much as possible," said Farhad Mafie.

 

April 2003

www.toshiba.com

NEW 32-BIT RISC MPU FROM TOSHIBA INCORPORATES ONE MEGABYTE OF MASK ROM OR FLASH MEMORY PLUS 40 KILOBYTES OF RAM

"Based on the MIPS RISC architecture, Toshiba developed the flexible, configurable TX19 core to meet the new portable digital consumer market requirements. The TMP1962 is the first product in a series of second-generation TX19-based processors that combine large-capacity memory and many integrated functions," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "Toshiba has been able to capitalize on its development tools and software investment in the MIPS architecture to develop all the necessary tools for this new family of devices."

 

April 21, 2003

www.toshiba.com

TOSHIBA ROLLS OUT NEW SINGLE-CHIP HIGH-DEFINITION DIGITAL MULTIMEDIA DECODER CHIP

"As part of Toshiba Corporation's overall strategy for the digital consumer market, Toshiba engineers designed the TC81240TBG HD digital multimedia decoder to address system requirements for the digital consumer vertical market segment," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "The highly-integrated, high-performance, peripheral component interconnect (PCI)-based single-chip device incorporates a 64-bit MIPS-based RISC processor, MPEG-2 HD video decoder, a 2D graphics processor, an audio digital signal processor (DSP), an NTSC/PAL/SECAM video encoder and a transport stream demultiplexing processor. This device complements other Toshiba products for the digital consumer market and positions Toshiba as the true system solution provider in the digital consumer segment."
 

April 21, 2003

www.toshiba.com

TOSHIBA LAUNCHES NEW SINGLE-CHIP RF/IF RECEIVERS FOR SHORT-RANGE, LOW-POWER WIRELESS APPLICATIONS

"Wireless products are becoming a pervasive part of consumers' lives. The burgeoning list of wireless products ranges from remote locks, security systems, tire pressure monitoring systems and gate openers to wireless keyboards, mice, telemetry and light switches," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "As manufacturers rush to bring new devices to market, they face constant pressure to provide high-performance products at lower cost. Toshiba's new low-power, low-cost data communication devices give customers a head-start on adding short-range wireless functionality to a host of existing and new applications without expensive re-wiring."

 

February 18, 2003

www.toshiba.com

NEW SERIES OF 8-BIT MICROCONTROLLERS FROM TOSHIBA INCORPORATE BUILT-IN FLASH MEMORY

"Toshiba Corporation, a world leader in both Flash technology and low-power, highly-integrated microcontrollers, is now enhancing its microcontroller product offering by introducing a series of new devices with on-board Flash memory. The new chips are among the fastest 8-bit MCUs available and are well-suited for many key market segments, including low-power, battery-operated digital consumer applications, audio applications, etc. Complete system development tools along with all necessary software packages are provided to meet the designers' needs," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC.

 

February 26, 2003

www.caba.org

NEW 8-BIT OTP MICROCONTROLLER FROM TOSHIBA CONTROLS SMALL ELECTRIC HOME APPLIANCES

"Toshiba Corporation, a world leader in microcontrollers and non-volatile memory, is now enhancing its microcontroller product offering by introducing a new low-cost One-Time-Programmable (OTP) microcontroller that can operate at 8 megahertz (MHz). Toshiba continues to see growth in the low-end microcontroller market as 8-bit MCUs proliferate in high-volume, small electric home appliance applications," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC.

 

January 8, 2003

www.sigmadesigns.com

INDUSTRY'S FIRST HDTV DECODER CHIPS WITH MPEG-4 LAUNCHED BY SIGMA DESIGNS

"As part of Toshiba America Electronic Components (TAEC) overall development of configurable, leading-edge reference platforms for Residential Gateways, set-top boxes and other applications, we are very pleased to announce the new collaboration between TAEC and Sigma Designs. This will enable us to develop platforms based on the high-performance, highly integrated Toshiba/ArTile TX7901/A MIPS-based RISC processor and Sigma Designs' advance EM8605 high-definition decoder. This development complements our existing platform, which is based on the Toshiba/ArTile TX4927/TX7901 MIPS-based RISC processors and the Sigma Designs' EM8475 MPEG-4 decoder," said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc.

 

December 17, 2002

www.mvista.com

Toshiba America Electronic Components Supports MontaVista Software for Next-Generation Consumer Products

“As part of Toshiba’s overall strategy to offer complete platform solutions for market segments, such as digital consumer, communication, and high-end embedded applications, we are expanding our collaboration with MontaVista Software to further enhance our platform offering to our customers,” said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. “The MontaVista Linux operating system in conjunction with Toshiba’s high-performance MIPS RISC processors provides a highly competitive solution for many key market segments.”

 

June 12, 2002

www.news.com

Toshiba tunes in to TiVo

"We see TiVo as the key to providing the latest technology and important product differentiation for our customers," Farhad Mafie, a vice president at Toshiba America Electronics Components, said in a statement. "Developing chips that are 'TiVo-ready' is an advantage for us. We believe in the growing market for digital video recorders, and the standard-setting work TiVo has accomplished is what led us to license technology from the market leader for our next-generation products."

 

December 10, 2002

www.widcomm.com

Toshiba And WIDCOMM Team To Develop Embedded And PC Bluetooth Solutions

"We are pleased to be teaming up with WIDCOMM," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "We believe combining WIDCOMM's high-quality software with Toshiba Bluetooth semiconductor products will provide customers with a cost effective solution and faster time-to-market."

 

December 10, 2002

www.popular-communications.com

Toshiba Launches New Single-Chip RF/IF Receivers for Short-Range, Low-Power Wireless Applications

“Wireless products are becoming a pervasive part of consumers’ lives. The burgeoning list of wireless products ranges from remote locks, security systems, tire pressure monitoring systems and gate openers to wireless keyboards, mice, telemetry and light switches,” said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. “As manufacturers rush to bring new devices to market, they face constant pressure to provide high-performance products at lower cost. Toshiba’s new low-power, low-cost data communication devices give customers a head-start on adding short-range wireless functionality to a host of existing and new applications without expensive re-wiring.”

 

September 30, 2002

www.vwebcorp.com

TOSHIBA SHOWCASES COMPLETE TX49 RISC PROCESSOR-BASED REFERENCE PLATFORM FOR ENTERTAINMENT HOME GATEWAYS:

"Toshiba expects the entertainment gateway to be the center of the home of the future. Toshiba's configurable leading-edge reference platform gives developers flexibility and a time-to-market advantage in creating solutions for the emerging entertainment gateway market. A time-to-market advantage is key for those companies who are driving and defining the standards of the future," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "Toshiba's highly integrated, high-performance 64-bit TX49 MIPS-based RISC processor is at the heart of this reference platform. The solution includes complete hardware and system-level software, which are integrated and optimized for the best overall system performance. Together with the best-of-breed functionality and support from leading hardware and software players, our entertainment platform provides the most complete, flexible and high-performance solution," he added.

 

December 8, 2003

www.ebnonline.com

42V vehicle systems hit cost roadblock

Moreover, a 42V system lightens vehicle wiring and reduces weight, said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components Inc., Irvine, Calif. "As voltage increases, current decreases," Mafie said. "This is important since smaller-gauge wires can be used in wire harnesses, resulting in a significant weight reduction."

 

June 12, 2002

uk.tivo.com

Toshiba Semiconductor and TAEC to License TiVo Technology for Inclusion in Next-Generation Chip Design

"Our customers are telling us they need the newest and most innovative technology and chip designs. We see TiVo as the key to providing the latest technology and important product differentiation for our customers," said Farhad Mafie, vice president, ASSP Business Unit, System LSI Group, TAEC. "Developing chips that are 'TiVo-ready' is an advantage for us. We believe in the growing market for DVRs, and the standard-setting work TiVo has accomplished is what led us to license technology from the market leader for our next-generation products."

 

December 10, 2002

www.stonestreetone.com

Toshiba and Stonestreet One Team to Create Embedded Bluetooth Solution

“We are pleased to be teaming up with Stonestreet One,” said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. “We think that the combination of Stonestreet One’s Bluetopia and Toshiba’s silicon platforms will provide a compelling solution for the North American marketplace.”

 

December 11, 2002

www.toshiba.com

NEW 64-BIT RISC MICROPROCESSOR FROM TOSHIBA CONSUMES ONLY 0.6W POWER AT MAXIMUM 300MHz OPERATING FREQUENCY

"Toshiba continues to migrate its standard 64-bit MIPS RISC processors to higher and higher frequencies for applications that require higher CPU performance and greater system interface flexibility," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "By choosing the TMPR4955BFG-300 processor, system architects gain the freedom to either use off-the-shelf SysAD-compatible chipsets to save development time or develop their own specific solutions around the SysAD bus with greater customization."
 

September 19, 2002

www.toshiba.com

NEW 5GHz WLAN CHIPSET FROM TOSHIBA ENABLES WIRELESS A/V DISTRIBUTION IN HOME OF THE FUTURE

"Toshiba Corporation (Toshiba) developed a 5GHz WLAN solution to address the emerging market of wireless audio and video (A/V) distribution in the home of the future," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "We believe the 5GHz WLAN is an ideal wireless technology and will become one of the key standards for wirelessly dispersing A/V between residential gateway products and other WLAN-enabled products at home."

 

"Our WLAN chipset was designed to maintain superior sensitivity and data throughput over the longest possible distance," said Andrew Burt, wireless market development director of the ASSP Business Unit at TAEC. "It supports high-speed processing and handling of analog and digital sources combined with low power operation for tomorrow's portable equipment," he added.

 

December 17, 2002

www.toshiba.com

TOSHIBA AMERICA ELECTRONIC COMPONENTS SUPPORTS MONTAVISTA SOFTWARE FOR NEXT-GENERATION CONSUMER PRODUCTS

"As part of Toshiba's overall strategy to offer complete platform solutions for market segments, such as digital consumer, communication, and high-end embedded applications, we are expanding our collaboration with MontaVista Software to further enhance our platform offering to our customers," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "The MontaVista Linux operating system in conjunction with Toshiba's high-performance MIPS RISC processors provides a highly competitive solution for many key market segments."

 

September 30, 2002

www.toshiba.com

TOSHIBA SHOWCASES COMPLETE TX49 RISC PROCESSOR-BASED REFERENCE PLATFORM FOR ENTERTAINMENT HOME GATEWAYS

"Toshiba Corporation (Toshiba) expects the entertainment gateway to be the center of the home of the future. Toshiba's configurable leading-edge reference platform gives developers flexibility and a time-to-market advantage in creating solutions for the emerging entertainment gateway market. A time-to-market advantage is key for those companies who are driving and defining the standards of the future," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC.

 

"Toshiba's highly integrated, high-performance 64-bit TX49 MIPS-based RISC processor is at the heart of this reference platform. The solution includes complete hardware and system-level software, which are integrated and optimized for the best overall system performance. Together with the best-of-breed functionality and support from leading hardware and software players, our entertainment platform provides the most complete, flexible and high-performance solution," he added.

 

July 08, 2002

www.toshiba.com

TOSHIBA SDHC SELECTED BY TIQIT COMPUTERS TO ENABLE WORLD'S SMALLEST HANDHELD COMPUTER

"We are pleased that Tiqit Computers selected Toshiba to provide a complete Secure Digital solution," said Farhad Mafie, vice president of TAEC's ASSP Business Unit. "Our TC6371AF provides an SD interface that is effectively a solid-state CD-RW drive the size of a postage stamp. This is an ideal form factor for mobile devices and allows the Tiqit eightythree to exchange large amounts of data with any other SD-enabled product, including PDAs, digital cameras and MP3 players."

 

February 26, 2003

www.toshiba.com

NEW 8-BIT OTP MICROCONTROLLER FROM TOSHIBA CONTROLS SMALL ELECTRIC HOME APPLIANCES

"Toshiba Corporation, a world leader in microcontrollers and non-volatile memory, is now enhancing its microcontroller product offering by introducing a new low-cost One-Time-Programmable (OTP) microcontroller that can operate at 8 megahertz (MHz). Toshiba continues to see growth in the low-end microcontroller market as 8-bit MCUs proliferate in high-volume, small electric home appliance applications," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC.
 

June 12, 2002

www.toshiba.com

TOSHIBA SEMICONDUCTOR AND TAEC TO LICENSE TIVO TECHNOLOGY FOR INCLUSION IN NEXT-GENERATION CHIP DESIGN

"Our customers are telling us they need the newest and most innovative technology and chip designs. We see TiVo as the key to providing the latest technology and important product differentiation for our customers," said Farhad Mafie, vice president, ASSP Business Unit, System LSI Group, TAEC. "Developing chips that are 'TiVo-ready' is an advantage for us. We believe in the growing market for DVRs, and the standard-setting work TiVo has accomplished is what led us to license technology from the market leader for our next-generation products."

 

December 09, 2002

www.toshiba.com

NEW SINGLE-CHIP BLUETOOTH LSI FROM TOSHIBA INTEGRATES RF AND BASEBAND CIRCUITS

"We view Bluetooth wireless communications as one of the most important digital communications technologies and believe we are very well positioned to capture a sizable share of the market," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "One of our keys to success is our ability to marshal manufacturing capacity and rapidly deliver in volume. In addition, our flexible business model gives our customers a safe migration path from modules to chips to systems-on-a-chip (SOCs)/application specific integrated circuits (ASICs)." He added that as one of the original five Bluetooth Special Interest Group founding members, Toshiba ensures standard compliance and proven interoperability.

 

July 08, 2002

www.toshiba.com

TOSHIBA ROLLS OUT EIGHT ADDITIONAL SDHC CONTROLLERS FOR NORTH AMERICAN CUSTOMER BASE

"Since co-inventing the SD specification three years ago, Toshiba has been developing a full line-up of SDHC components targeted at the handheld consumer and communications segments. We've tailored our product line for our North American customers and are now announcing availability of eight additional devices," said Farhad Mafie, vice president of TAEC's ASSP Business Unit. "Strong local customer demand led to the development of these devices, including the TC6391XB, which incorporates popular USB support." He added that the devices are already being designed into a number of applications.

 

January 21, 2002

www.toshiba.com

TOSHIBA ENHANCES HIGH-PERFORMANCE MEMORY PORTFOLIO WITH SECOND GENERATION FCRAM™ FAMILY FOR NETWORKING AND SERVER APPLICATIONS

"As part of our overall approach to provide complete system solutions to our customers, we have developed a paper design of an FCRAM controller, which enables system designers and architects to jump start their FCRAM controller design and development process," according to Farhad Mafie, vice president of systems application engineering and market development for TAEC.

 

April 21, 2003

www.toshiba.com

NEW SINGLE-CHIP 2.4GHZ RADIO TRANSCEIVER FROM TOSHIBA INTEGRATES RECEIVER AND TRANSMITTER

"The general purpose radio market is a good fit for Toshiba Corporation's core competency to supply devices in high-volume production quantities into a wide range of customer applications," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "Our comprehensive customer support infrastructure includes application engineering and assures our customer base of a competitive, fast time-to-market solution with both silicon and a reference design."
 

September 30, 2002
www.linuxdevices.com

The latest news & announcements about Linux in embedded applications

"Toshiba Corporation (Toshiba) expects the entertainment gateway to be the center of the home of the future," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC.
 

December 17, 2002

www.linuxpr.com

Toshiba America Electronic Components Supports MontaVista Software for Next-Generation Consumer Products

"As part of Toshiba's overall strategy to offer complete platform solutions for market segments, such as digital consumer, communication, and high-end embedded applications, we are expanding our collaboration with MontaVista Software to further enhance our platform offering to our customers," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "The MontaVista Linux operating system in conjunction with Toshiba's high-performance MIPS RISC processors provides a highly competitive solution for many key market segments."

 

January 9, 2003

www.eetimes.com

Industry`s First HDTV Decoder Chips With MPEG-4 Launched by Sigma Designs

"As part of Toshiba America Electronic Components (TAEC) overall development of configurable, leading-edge reference platforms for Residential Gateways, set-top boxes and other applications, we are very pleased to announce the new collaboration between TAEC and Sigma Designs. This will enable us to develop platforms based on the high-performance, highly integrated Toshiba/ArTile TX7901/A MIPS-based RISC processor and Sigma Designs' advance EM8605 high-definition decoder. This development complements our existing platform, which is based on the Toshiba/ArTile TX4927/TX7901 MIPS-based RISC processors and the Sigma Designs' EM8475 MPEG-4 decoder," said Farhad Mafie, vice president of the ASSP Business Unit at Toshiba America Electronic Components, Inc.

 

July 15, 2002

www.toshiba.com

NEW RISC COMPANION CHIP FROM TOSHIBA IS FIRST IC WITH ON-CHIP ATA/ATAPI, USB DEVICE/HOST, I2C AND PCI CONTROLLERS

"As part of Toshiba's overall system solution product offering, Toshiba developed the TC86C001FG companion chip to provide a number of industry standard I/O interfaces on a PCI-based device, said Farhad Mafie, vice president of the ASSP Business Unit at TAEC.  "This companion chip in conjunction with Toshiba's highly integrated RISC processors such as the TMPR3927, TMPR4925 and TMPR4927 provides an excellent system solution for a number of embedded applications in the digital consumer and networking segments. We also support many industry-standard operating systems along with the necessary drivers for all supported peripherals to reduce our customers' overall product development time. A key advantage of Toshiba is that we give our customers a competitive edge by meeting their market demands more efficiently."

 

As an application example, Mr. Mafie said that a personal video recorder with a built-in hard disk drive could be configured easily by combining the TC86C001FG, a TMPR4925 RISC microprocessor and an MPEG2 encoder/decoder LSI. Using the evaluation board, customers can start hardware verification and software development immediately.

 

September 26, 2002

www.arcchart.com

VoWLAN: the WLAN killer app?

Farhad Mafie, Vice President of the Application Specific Standard Products business unit at TAEC said “We believe the 5GHz WLAN is an ideal wireless technology and will become one of the key standards for wirelessly dispersing A/V between residential gateway products and other WLAN-enabled products at home.”

 

September 19, 2002

news.com

Toshiba looks to cut gadget wires

Farhad Mafie, vice president for Toshiba's chip division, said the company created the 802.11a chip to address "the emerging market of wireless audio and video distribution in the home of the future. We believe...it will become one of the key standards."

 

September 30, 2002

www.gridtoday.com

RISC Microprocessor From Toshiba Has Built-In Encryption

"Data protection is one of the most serious challenges that networking and communications system providers are facing," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "It is no small task to maintain the confidentiality and integrity of information during transmission over the Internet or Intranet. Toshiba has addressed this problem by offering a high-performance, highly-integrated 64- bit MIPS-based RISC networking/communications processor that has a built-in DES engine."

 

September 19, 2002

www.commsdesign.com

Toshiba eyes audio/video distribution for 802.11a chipset

"Toshiba Corporation developed a 5-GHz WLAN solution to address the emerging market of wireless audio and video distribution in the home of the future," said Farhad Mafie, vice president of the ASSP business unit at TAEC. "We believe the 5GHz WLAN is an ideal wireless technology and will become one of the key standards for wirelessly dispersing A/V between residential gateway products and other WLAN-enabled products at home."

 

December 16, 2002

www.embeddedstar.com

Toshiba And WIDCOMM Team To Develop Embedded And PC Bluetooth Solutions

"We are pleased to be teaming up with WIDCOMM," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "We believe combining WIDCOMM's high-quality software with Toshiba Bluetooth semiconductor products will provide customers with a cost effective solution and faster time-to-market."

 

December 16, 2002

www.reed-electronics.com

TAEC Intros 64-Bit RISC MPU

"Data protection is one of the most serious challenges that networking and communications system providers are facing," said Farhad Mafie, VP of the ASSP business unit at TAEC, in a statement. "It is no small task to maintain the confidentiality and integrity of information during transmission over the Internet or Intranet. Toshiba has addressed this problem by offering a high-performance, highly-integrated 64-bit MIPS-based RISC networking/communications processor that has a built-in DES engine."

 

August 19, 2002

www.toshiba.com

NEW CISC 32-BIT MICROPROCESSOR FROM TOSHIBA COMBINES INTEGRATED COLOR LCD, USB AND NAND FLASH MEMORY CONTROLLERS AND ATTAINS WORLD'S LOWEST POWER CONSUMPTION

"As part of Toshiba's overall focus on handheld and portable applications, the company developed the TMP92CH21FG to provide a highly integrated, 32-bit high-performance MPU that consumes very low-power for applications where minimum board real estate and lower overall system power consumption are critical design parameters," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "This is the ideal device for various portable, wireless and other embedded applications where battery life and connectivity are important. We also provide complete development systems and tools to help designers with their product development process."

 

December 10, 2002

www.siennaventures.com

TOSHIBA AND WIDCOMM TEAM TO DEVELOP EMBEDDED AND PC BLUETOOTH SOLUTIONS

“ We are pleased to be teaming up with WIDCOMM,” said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. “We believe combining WIDCOMM’s high-quality software with Toshiba Bluetooth semiconductor products will provide customers with a cost effective solution and faster time-to-market.”
 

www.broadbandweek.com

In other chip market news...

"We see TiVo as the key to providing the latest technology and important product differentiation for our customers," Farhad Mafie, a vice president at Toshiba America Electronics Components, said in a statement. "Developing chips that are 'TiVo-ready' is an advantage for us. We believe in the growing market for digital video recorders, and the standard-setting work TiVo has accomplished is what led us to license technology from the market leader for our next-generation products."

 

September 19, 2002

www.zdnet.com

Toshiba to unveil wireless chips

Farhad Mafie, vice president for Toshiba's chip division, said the company created the 802.11a chip to address "the emerging market of wireless audio and video distribution in the home of the future. We believe...it will become one of the key standards."

 

September 23, 2002
www.zdnet.com.au

Toshiba goes wireless on home networks

Farhad Mafie, vice president for Toshiba's chip division, said the company created the 802.11a chip to address "the emerging market of wireless audio and video distribution in the home of the future. We believe...it will become one of the key standards."

 

January 8, 2003

www.eedesign.com

Industry`s First HDTV Decoder Chips With MPEG-4 Launched by Sigma Designs

"As part of Toshiba America Electronic Components (TAEC) overall development of configurable, leading-edge reference platforms for Residential Gateways, set-top boxes and other applications, we are very pleased to announce the new collaboration between TAEC and Sigma Designs.

 

August 5, 2002

www.eembc.org

EEMBC Publishes Benchmark Scores for Toshiba’s TMPR4927 MIPS-Based 64-Bit RISC Processor

“The EEMBC benchmark scores give customers confidence that the highly integrated TMPR4927 processor will meet and exceed performance requirements of their end products,” said Farhad Mafie, vice president of TAEC’s ASSP Business Unit. “Based on the Netmark consolidated score, the 200-MHz TMPR4927 achieved outstanding performance per MHz in the networking category compared to similar 32/64-bit processors that underwent the same rigorous testing. As a result, customers can benefit from faster packet transfers and even lower system costs,” Farhad added.

 

December 18, 2002

www.realtime-info.be

Toshiba America Electronic Components Supports MontaVista Software for Next-Generation Consumer Products

“As part of Toshiba´s overall strategy to offer complete platform solutions for market segments, such as digital consumer, communication, and high-end embedded applications, we are expanding our collaboration with MontaVista Software to further enhance our platform offering to our customers,” said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. “The MontaVista Linux operating system in conjunction with Toshiba´s high-performance MIPS RISC processors provides a highly competitive solution for many key market segments.”
 

September 20, 2002

www.toshiba.com

NEW 64-BIT RISC MICROPROCESSOR FROM TOSHIBA HAS BUILT-IN DATA ENCRYPTION STANDARD ALGORITHM

"Data protection is one of the most serious challenges that networking and communications system providers are facing," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "It is no small task to maintain the confidentiality and integrity of information during transmission over the Internet or Intranet. Toshiba has addressed this problem by offering a high-performance, highly-integrated 64-bit MIPS-based RISC networking/communications processor that has a built-in DES engine."

 

August 5, 2002

www.toshiba.com

EEMBC PUBLISHES BENCHMARK SCORES FOR TOSHIBA'S TMPR4927 MIPS-BASED 64-BIT RISC PROCESSOR

"The EEMBC benchmark scores give customers confidence that the highly integrated TMPR4927 processor will meet and exceed performance requirements of their end product," said Farhad Mafie, vice president of TAEC's ASSP Business Unit. "Based on the Netmark consolidated score, the 200-MHz TMPR4927 achieved outstanding performance per MHz in the networking category compared to similar 32/64-bit processors that underwent the same rigorous testing. As a result, customers can benefit from faster packet transfers and even lower system costs," Farhad added.

 

June 19th, 2002

www.dvdfever.co.uk

Toshiba Semiconductor and TAEC to licence TiVo technology for inclusion in next-generation chip design

 

April 22, 2003

www.toshiba.com

TOSHIBA ASSP BUSINESS UNIT SHARES PLATFORM STRATEGY, UNVEILS KEY NEW PRODUCTS

"Over the past several months, the ASSP Business Unit has been successfully pursuing its platform-based strategy," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "When polled, our customers told us that they want us to provide complete hardware and software platforms for our standard products. For new product development, we work with many of our customers as technology partners from the design concept through the production phase. Sometimes this consists of doing the entire platform development for them and at times we jointly develop a specific platform for a particular application. We are showing several working examples of this approach at the Embedded Systems Conference this week."

 

"These platforms and end products for a wide range of applications serve as proof points of our capabilities. They show our customers that we have unmatched product breadth, in-house hardware and software expertise, access to industry standard tools and software, and the system-level understanding to participate in our customers' design and development activities at various levels. To guarantee customer success, we use standard open source software as much as possible."

 

December 10, 2002

www.toshiba.com

TOSHIBA AND STONESTREET ONE TEAM TO CREATE EMBEDDED BLUETOOTH SOLUTION

"We are pleased to be teaming up with Stonestreet One," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "We think that the combination of Stonestreet One's Bluetopia and Toshiba's silicon platforms will provide a compelling solution for the North American marketplace."

 

December 11, 2002

www.us.design-reuse.com

New 64-Bit RISC Microprocessor From Toshiba Consumes Only 0.6W Power At Maximum 300MHz Operating Frequency

"Toshiba continues to migrate its standard 64-bit MIPS RISC processors to higher and higher frequencies for applications that require higher CPU performance and greater system interface flexibility," said Farhad Mafie, vice president of the ASSP Business Unit at TAEC. "By choosing the TMPR4955BFG-300 processor, system architects gain the freedom to either use off-the-shelf SysAD-compatible chipsets to save development time or develop their own specific solutions around the SysAD bus with greater customization."

 

September 20, 2002

www.zdnet.de

Toshiba bringt IEEE 802.11a-Chips

 

September 20, 2002

www. news.zdnet.co.uk

Toshiba goes wireless on home networks

 

January 8, 2003

www.sdesigns.com

INDUSTRY'S FIRST HDTV DECODER CHIPS WITH MPEG-4 LAUNCHED BY SIGMA DESIGNS

 

 

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